PRIVACY NOTICE
Last updated: May 27, 2025
This Privacy Notice for RUYI Jewelry ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you visit our website https://everythingruyi.com, make a purchase, create an account, or contact us.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find more details about any of these topics by using our table of contents below.
- What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use. Learn more.
- Do we process any sensitive personal information? We do not process sensitive personal information.
- Do we collect any information from third parties? We may collect limited information from public databases, marketing partners, and social media platforms only if you choose to interact with us through them. Learn more.
- How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more.
- In what situations and with which parties do we share personal information? We may share information with payment processors, shipping carriers, analytics providers, and legal authorities when required. Learn more.
- What are your rights? Depending on where you are located geographically, the applicable privacy law may give you certain rights regarding your personal information. Learn more.
- How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request via email to support@everythingruyi.com, or by using our contact form. We will consider and act upon any request in accordance with applicable data protection laws.
- Want to learn more? Review the full Privacy Notice below.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services (such as placing an order, filling out a contact form, or leaving a product review), or otherwise when you contact us.
Personal information collected may include: names, email addresses, phone numbers, billing and shipping addresses, payment information (credit card details are processed directly by our payment processors; we do not store full card numbers), username and password (if you create an account), order history and product preferences.
Sensitive Information: We do not process sensitive personal information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In short: Some information – such as your Internet Protocol (IP) address and/or browser and device characteristics – is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies (see Section 4).
Information collected from other sources
In short: We may collect limited data from public databases, marketing partners, and social media platforms (for example, if you click on a social media link to our website).
We do not actively collect personal information from third parties unless you initiate contact through such platforms. If you choose to interact with our social media pages, those platforms may provide us with basic account information (e.g., public profile information) in accordance with your privacy settings.
2. HOW DO WE PROCESS YOUR INFORMATION?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To process and fulfill orders – including payment processing, shipping, and order confirmation.
- To manage your account – if you create an account, we use your information to maintain it and provide customer support.
- To send administrative information – such as order confirmations, shipping updates, and account-related notifications.
- To respond to your inquiries – via contact form, email, or chat.
- To improve our Services – by analyzing how you use our website (e.g., Google Analytics).
- To prevent fraud and enhance security – monitoring for suspicious activity.
- To comply with legal obligations – such as tax and accounting records retention.
- For marketing purposes – but only with your explicit consent (e.g., email newsletters; you may opt out at any time).
We process your information only when we have a valid legal reason to do so (e.g., contract performance, legal obligation, legitimate interest, or your consent).
In short: We may share information in specific situations described in this section and with the following third parties.
We may share your personal information in the following situations:
- Payment Processors: We use Stripe, PayPal, and other payment gateways. When you make a purchase, your payment information is shared directly with these processors in accordance with their privacy policies. We do not store full credit card numbers.
- Shipping Carriers: We share your name and shipping address with carriers (e.g., USPS, UPS, DHL) to deliver your order.
- Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as analytics (e.g., Google Analytics), email marketing platforms (e.g., Mailchimp) – only if you subscribe, and IT and hosting services (e.g., ChemiCloud).
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Compliance: We may disclose your information where we are legally required to do so (e.g., to comply with a subpoena, court order, or government request) or to protect our rights, property, or safety.
- With your consent: We may share your information for any other purpose with your explicit consent.
We do not sell your personal information to third parties.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In short: We may use cookies and other tracking technologies to collect and store your information.
We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third‑party service providers (e.g., Google Analytics) to use online tracking technologies on our Services for analytics and, with your consent, for advertising (e.g., to display personalized ads or send abandoned cart reminders). Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice (available on our website). You can also manage your cookie preferences through your browser settings.
In short: We do not currently offer social login (e.g., “Sign in with Facebook/Google”). If we add this feature in the future, we will update this notice and obtain your consent where required.
Our Services do not currently allow you to register or log in using third‑party social media accounts. If this changes, we will update this Privacy Notice accordingly and provide you with the relevant information.
6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
In short: We may transfer, store, and process your information in countries other than your own.
Our servers are located in the United States. Regardless of your location, your information may be transferred to, stored, and processed by us in the United States and in the facilities of the third parties with whom we share your personal information (as described in Section 3).
If you are a resident of the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, please be aware that the United States may not have data protection laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law. We rely on Standard Contractual Clauses (SCCs) approved by the European Commission as a legal mechanism for international data transfers.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
In short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). For example, we retain order records for up to 7 years to comply with tax and accounting obligations.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information. If deletion is not possible (e.g., because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. DO WE COLLECT INFORMATION FROM MINORS?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from, market to, or sell personal information of children under 18 years of age. By using the Services, you represent that you are at least 18 years old, or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users under 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@everythingruyi.com.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Depending on your location (e.g., California, EU/UK), you may have certain rights regarding your personal information, including:
- Right to know what personal information we collect, use, and disclose.
- Right to access – request a copy of your personal information.
- Right to correct – request correction of inaccurate information.
- Right to delete – request deletion of your personal information (subject to legal exceptions).
- Right to opt-out of “sale” or “sharing” of your personal information for cross‑context behavioral advertising. We do not sell your data, but you may still request to opt‑out of any future sale.
- Right to data portability – receive a copy of your data in a structured, machine‑readable format.
- Right to withdraw consent – if we are relying on your consent to process your personal information, you may withdraw your consent at any time.
To exercise any of these rights, please contact us using the information in Section 12 or submit a data subject access request via email to support@everythingruyi.com.
Account Information: If you have an account with us, you may review, change, or delete certain information by logging into your account settings. If you request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with investigations, enforce our legal terms, and/or comply with applicable legal requirements.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do‑Not‑Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact us by email at support@everythingruyi.com, or by mail at:
RUYI Jewelry
2771 Rebecca Street, Lincolnshire, IL 60069
United States
2771 Rebecca Street, Lincolnshire, IL 60069
United States
You may also use the contact form on our website: https://everythingruyi.com/contact-us/
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, to correct inaccuracies, or to delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
To request to review, update, or delete your personal information, please fill out and submit a data subject access request by emailing support@everythingruyi.com. We will respond to your request within the time period required by applicable law (typically 30 days).
This Privacy Notice was last updated on May 27, 2025.
5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?